Anurag Jain's Blog
Thursday, May 15, 2008

May 22-30: SHRM India announces - Business Education for Senior HR Professional 
"The Strategic Human Resource Management India, Private Limited (SHRM India) invites you to attend an exclusive Business Education program for senior HR professionals: Recruiting the Best and the Brightest with Dr. Sridhar Balasubramanian of the University of North Carolina , Chapel Hill , North Carolina , USA .

This workshop will address marketing and business concepts that HR professionals can use to become more market-, customer- and service-oriented. More>>

TWO-DAY PROGRAM FEE Early Bird Rate (Until 5/1/08): INR 19,000 Standard Rate (After 5/2/08): INR 22,000 Corporate Discount Rate (Send 3+ Attendees): INR 17,000

Program fee includes program workbook, networking lunch, coffee breaks and Certificate of Achievement.

ABOUT THE SPEAKER Dr. Sridhar Balasubramanian Associate Professor of Marketing, Kenan-Flagler Business School , University of North Carolina

Sridhar Balasubramanian is an Associate Professor of Marketing at the University of North Carolina at Chapel Hill's Kenan-Flagler Business School . His teaching and research interests are in the areas of marketing strategy, customer-focus, innovation and growth strategy, services design and marketing, e-commerce, customer relationship management, game theory, and the management of competition. His research has won prestigious awards from organizations such as INFORMS and the National Science Foundation. More>>

Select here for program details, locations and to download the registration form.

PROGRAM OVERVIEW Recruiting the Best and the Brightest: How to Develop a Market- and Customer-Focused Mindset Workplace Application: This workshop will address marketing and business concepts that HR professionals can use to become more market-, customer- and service-oriented.

This two-day program will analyze the employment marketplace and how an applicant makes the decision to join or not join your organization. Participants will also gain insight on how to build HR as a world-class service provider and how to more effectively market the HR function in their organizations.

The following perspectives will be covered: Macro-marketing: Analyzing the broad market of potential employees and enhancing their image of the company. Micro-marketing: Understanding and influencing potential employees at an individual level. Internal marketing: Building up the image and influence of HR within the company.

Who Should Attend? Senior HR professionals responsible for the strategies behind their organizations' recruitment and retention of talent.

Instructor Spotlight Dr. Sridhar Balasubramanian Associate Professor of Marketing, Kenan-Flagler Business School, University of North Carolina

Sridhar Balasubramanian is an Associate Professor of Marketing at the University of North Carolina at Chapel Hill's Kenan-Flagler Business School. His teaching and research interests are in the areas of marketing strategy, customer-focus, innovation and growth strategy, services design and marketing, e-commerce, customer relationship management, game theory, and the management of competition. His research has won prestigious awards from organizations such as INFORMS and the National Science Foundation.

Sridhar has been frequently recognized for outstanding teaching. He was designated an MBA Master Teacher at UNC, and has also taught executive education programs in Mexico, Portugal and India. He has conducted executive education programs for and/or consulted with numerous organizations, including BASF, Boeing, Caterpillar, John Deere, SHRM, the State Bank of Hyderabad, Union Bank, the U.S. Navy, and Xerox.

His work appears in journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems, and Sloan Management Review. Before beginning his academic career, Sridhar was an area sales manager for India's leading food manufacturing and marketing company.

Sridhar received MA and Ph.D. degrees from Yale University, an MBA from the Indian Institute of Management (IIM Bangalore-India) , and a B. Tech degree from the Indian Institute of Technology (IIT Kharagpur-India) .

Program Fee Two Day Program Price

Early Bird Rate (Until 05/01/08): INR 19,000 Standard Rate (After 05/02/08): INR 22,000 Corporate Discount Rate: Send 3+ Attendees: INR 17,000/person

The program fee includes a program workbook, speaker book, networking lunch, coffee breaks and a Certificate of Achievement.

New! 2008 Corporate Subscription Business Education programs will be available in September and December. If you are interested in reserving a seat for future events for one flat rate please contact a SHRM India representative at shrmindia@shrm. org.

Program Locations and Hotel Accommodations

Please contact the hotels directly to make your room reservations.

Mumbai: May 22–23 Taj President 90 Cuffe Parade Mumbai, 400 005 Maharashtra, India (91)(22) 6665 0303

Bangalore May 26–27 Taj West End Race Course Road Bangalore, 560 001 Karnataka, India (91)(80) 6660 5660

Hyderabad: May 29–30 Taj Banjara Road 1, Banjara Hills Hyderabad, 500 034 Andhra Pradesh, India (91)(40) 6666 9999

Registration

Mail registration form with Demand Draft/Cheque (allow 1 to 2 weeks for processing), payable to Wizcraft, International Entertainment Pvt. Ltd.: #25, 12 B Main HAL 2nd Stage Indiranagar, Bangalore 560 038 India

Fax registration form with Demand Draft information to: +91 80 2527 2760

E-mail registration form with Demand Draft information to: SHRM@wizcraftworld.com

QUESTIONS? Please contact a SHRM India representative at +91 22 6707-8765 or shrmindia@shrm.org "
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